Leveraging Social Media for Stronger Recruiting in Uncertain Markets
Navigating the mortgage industry often feels like riding a rollercoaster: fast-paced, dynamic, maybe some jarring bumps here and there, and full of...
Navigating Mortgage Regulation Shifts Under Trump's Second Term
It goes without saying that the early days of President Donald Trump’s second term has seen a monumental shift in how many government entities do...
Top Regulatory Pitfalls in Mortgage Video Advertising
Mortgage video advertising is an innovative and effective way to reach potential borrowers, but it’s also a minefield of regulatory pitfalls....
Video Content: A Mortgage Advertising Must
When it comes to advertising, every marketer’s effort in every industry on Earth is attempting to achieve the same first step: getting potential...
The Death (and Sudden Rebirth) of TikTok in the Mortgage Industry
We write in memoriam of the beloved social media platform, TikTok. First brought into the world September 20th, 2016, and exiting from the world of...
Navigating TILA’s Regulations Within Your Marketing and Advertising Campaigns
The Truth in Lending Act (TILA), enacted in 1968, is a cornerstone of consumer protection in the financial industry. Designed to promote informed...
Understanding the MAP Rule: Regulation N and Mortgage Advertising
Even as the years have ticked past, the 2008 financial crisis remains fresh in the minds of lending regulators, who have worked diligently to close...
The SAFE Act 101: A Guide for Mortgage Advertising & Marketing Compliance
Enacted in response to the 2008 financial crisis, The Secure and Fair Enforcement for Mortgage Licensing Act of 2008, or SAFE Act, has been a...
Navigating HUD, FDIC, and FHA Regulations Within Advertising and Marketing
In the mortgage industry, maintaining compliance in advertising and marketing is critical for protecting both consumers and lenders. Federal agencies...