RESPA 101: How Mortgage Marketers Can Stay Compliant
Today’s mortgage marketers don’t have it easy. Not only are they tasked with finding creative and unique ways to help their business stand out from...
COPPA 101: What Marketers Need to Know About the Children's Online Privacy Protection Act
Since the old days of advertising, marketers have used language, jingles, and images that specifically appeal to children. Yes, they may not have...
Election Season: Protecting Brand Reputation and Managing Political Content
Election years bring heightened scrutiny, impassioned discourse, and increased engagement on a variety of platforms, including social media, news...
Marketing Benefits & Compliance Concerns with AI-Driven Mortgage Advertising
Over the past several years, the mortgage industry has undergone a foundationally transformative phase, fueled by floor-to-ceiling integration of...
The Hidden Threat to SEO and Regulatory Compliance: Broken Links on Websites
In the digital age, the online presence of financial institutions is crucial. From banks to investment firms, maintaining a robust and reliable...
What You Need to Know About Regulation Z in Online Advertising
When searching for a mortgage or refinance opportunity, consumers rely heavily on the information presented by mortgage lenders, especially on their...
10 (Compliant) Social Media Ideas for Financial Services Companies
For financial services companies, social media is a powerful marketing tool for reaching clients and prospects. However, cutting through the clutter...
ECOA & Advertising: What’s the Connection?
With Fair Lending top of mind for regulators and lenders alike, it is essential to understand the regulatory underpinnings of this legal concept. Two...
Understanding Targeted Ads on Social Media
It has been noted by military historians that victors of great battles in ancient history were often those who were able to solve the logistical...