COPPA 101: What Marketers Need to Know About the Children's Online Privacy Protection Act
Since the old days of advertising, marketers have used language, jingles, and images that specifically appeal to children. Yes, they may not have...
Election Season: Protecting Brand Reputation and Managing Political Content
Election years bring heightened scrutiny, impassioned discourse, and increased engagement on a variety of platforms, including social media, news...
Understanding the FTC's Endorsement Guidelines for Mortgage Advertising
In the highly competitive mortgage industry, advertising plays a crucial role in attracting potential clients. After all, potential customers won’t...
Marketing Service Agreements Compliance Essentials
Marketing Service Agreements, or MSAs, have long been a significant topic within the mortgage industry, offering both opportunities and challenges...
AI Is Helping Organizations with Their Social Media. Don’t Get Left Behind.
In the rapidly evolving landscape of social media marketing, mortgage companies are increasingly turning to artificial intelligence (AI) to enhance...
The Impressum Section is Dead on Facebook
Updates as of 3/11/2024: The Impressum section has begun to be reintroduced and displayed on some Facebook pages. Users are still reporting issues...
Understanding TCPA Compliance: Do's and Don'ts for Financial Institutions
In the realm of financial services, maintaining strong customer relationships is paramount. However, achieving this goal must be done responsibly and...
Building a Strong Online Presence: Key Considerations for Credit Unions When Developing a Website
In the digital age, a strong online presence is essential for any organization, including credit unions. Having a well-designed and compliant website...
Harnessing the Power of Social Media: Essential Considerations for Credit Unions
Social media has exploded as an efficient platform for businesses to engage their target audience, and credit unions are no exception. However,...