Video Content: A Mortgage Advertising Must
When it comes to advertising, every marketer’s effort in every industry on Earth is attempting to achieve the same first step: getting potential...
Understanding the MAP Rule: Regulation N and Mortgage Advertising
Even as the years have ticked past, the 2008 financial crisis remains fresh in the minds of lending regulators, who have worked diligently to close...
The SAFE Act 101: A Guide for Mortgage Advertising & Marketing Compliance
Enacted in response to the 2008 financial crisis, The Secure and Fair Enforcement for Mortgage Licensing Act of 2008, or SAFE Act, has been a...
RESPA 101: How Mortgage Marketers Can Stay Compliant
Today’s mortgage marketers don’t have it easy. Not only are they tasked with finding creative and unique ways to help their business stand out from...
The Impressum Section is Dead on Facebook
Updates as of 3/11/2024: The Impressum section has begun to be reintroduced and displayed on some Facebook pages. Users are still reporting issues...
The Hidden Threat to SEO and Regulatory Compliance: Broken Links on Websites
In the digital age, the online presence of financial institutions is crucial. From banks to investment firms, maintaining a robust and reliable...
What You Need to Know About Regulation Z in Online Advertising
When searching for a mortgage or refinance opportunity, consumers rely heavily on the information presented by mortgage lenders, especially on their...
3 Reasons Why Mortgage Social Media Marketing Is Worth the Risk
Social media has emerged as one of the most powerful tools in digital marketers’ toolbox. However, in the highly-regulated world of mortgages where...
ECOA & Advertising: What’s the Connection?
With Fair Lending top of mind for regulators and lenders alike, it is essential to understand the regulatory underpinnings of this legal concept. Two...