Ad Review and Approval

Enforce Marketing Compliance Before Content Goes Live

Enforcing compliance across mortgage marketing materials requires a process that is fast for marketing, defensible for compliance and accessible for field officers. ActiveComply^® Pre-Review combines AI-powered pre-screening, structured approval workflows and documented review decisions to catch issues before advertising reaches the market.

What You Are Up Against

Manual content review processes create the same problems across regulated institutions:

• Slow approval cycles that delay campaigns and push marketing to find workarounds
• Compliance reviewers buried in routine submissions rather than focusing on substantive issues
• Field officers creating unapproved materials because pre-approved content is hard to find or access
• No documented record of review decisions when regulators or auditors request it

The cost of a broken review process shows up in delayed campaigns, staff capacity consumed by routine review, and regulatory exposure from unapproved field materials.

How ActiveComply^® Solves These Issues

1. Content is submitted through the ActiveComply^® Pre-Review portal. All major file types accepted.
2. AI pre-screening evaluates the submission against applicable advertising rules and flags specific issues with on-content annotations.
3. Pre-screened content can receive AI auto-approval or it enters the compliance review queue with issue context, reducing the time reviewers spend diagnosing issues.
4. The reviewer approves, requests changes, or rejects, with documented rationale stored automatically.
5. Submissions, decisions, and revision cycles are archived, creating a record of the approval process.

ActiveComply^® Products for Ad Review and Approval

ActiveComply^® Pre-Review

AI-powered pre-screening, structured approval workflow, state-by-state rules engine, and archival

Common Questions