Insurance Carriers

State insurance regulators examine what your agents post. ActiveComply^® helps keep you prepared.

Insurance carrier advertising compliance requires the home office to oversee what captive agents publish across dozens of state markets, each with its own advertising rules and exam cycle. ActiveComply^® gives carrier compliance teams automated monitoring across the agent population, state-by-state advertising rules logic, and exam-ready recordkeeping organized by agent, state, and product line.

What You Are Up Against

The most common insurance carrier advertising compliance exposures include:

• Captive agents producing social media content that violates state insurance advertising regulations
• Agent-produced materials that omit required state-mandated disclosures or contain prohibited claims
• CMS marketing guideline violations for carriers offering Medicare Advantage or Part D products
• State insurance department exam requests that require documentation the home office cannot quickly produce

State insurance departments examine advertising at the carrier level. The home office is responsible for what agents post regardless of whether those posts were approved.

How ActiveComply^® Solves These Issues

1. Account discovery profiles captive agent social media presence across major platforms.
2. Continuous monitoring scans for state insurance advertising rule violations, prohibited claims, and missing disclosures.
3. Violations are flagged and routed to the home office compliance team with agent-level context.
4. Agent-produced and home office marketing materials move through a structured review workflow before distribution.
5. Monitoring and review activity is archived by agent, state, and product line automatically.
6. State insurance department exam records are organized and ready before the examiner calls.

Insurance Carrier Advertising Compliance Software

ActiveComply^® Social

carrier-level monitoring of captive agent profiles across major platforms with state-by-state rules logic

ActiveComply^® Pre-Review

AI-powered review of agent-produced and home office marketing materials against state insurance advertising standards

ActiveComply^® Web

ongoing compliance review of agent websites and landing pages

Common Questions