NOVA Home Loans Case Study | ActiveComply

From Scattered Platforms to One Dashboard: How NOVA Home Loans Streamlined Social Media Compliance with ActiveComply

Social media oversight can be one of the more daunting parts of maintaining compliance across a mortgage lender’s many channels. For Adrianna Underwood, Compliance Assistant at NOVA Home Loans, consolidating that oversight into a single platform has made the job more manageable and given her team a clearer view of what is happening across their accounts day to day.

Here’s how NOVA Home Loans simplified mortgage social media compliance with ActiveComply^® Social.

The Challenge

Social media draws scrutiny from state and federal regulators during compliance examinations, and NOVA wanted to be ready for that scrutiny well before an exam arrived. As the team evaluated its options, four challenges stood out:

1. Exam readiness: Social media is a growing focus area for regulators during compliance examinations, even when a given exam’s focus lands elsewhere.
2. Platform juggling: Monitoring activity across TikTok, Instagram, LinkedIn, and other channels one platform at a time was time-consuming.
3. Shifting keyword needs: Current events meant content policies had to keep evolving to stay ahead of new risk.
4. Onboarding new team members: Bringing new compliance staff up to speed on social media oversight needed to happen quickly, without a steep learning curve.

The Solution

NOVA addressed these challenges with ActiveComply^® Social, consolidating its social media oversight into a single platform built on predefined content policies developed for mortgage lenders and banks.

Time savings and peace of mind

Instead of monitoring TikTok, Instagram, LinkedIn, and other channels one at a time, NOVA’s team now works from a single dashboard. ActiveComply scans every profile and post against a set of keywords developed and maintained with industry experts, then alerts the team immediately through the dashboard or by email.

“Being able to easily update our keyword matches gives us great peace of mind,” Underwood says. “As the industry evolves and current events, like the upcoming election, come into play, we can easily adapt without extra stress. It’s reassuring to know that when we need to add a keyword, it’s already managed, allowing us to focus on our core responsibilities.”

Onboarding and support

The platform’s intuitive design and organized features, combined with responsive support from the ActiveComply team, made onboarding straightforward for Underwood and, in turn, for the rest of her team.

“Getting someone new on ActiveComply is really straightforward, and they haven’t come to me with any questions, which speaks to how user-friendly it is,” Underwood says.

The Results

ActiveComply has become an invaluable partner in NOVA Home Loans’ compliance journey. Efficient monitoring, user-friendly tools, and responsive support let the team focus on its core business while managing compliance obligations, and give Underwood confidence that NOVA is better equipped to navigate an increasingly complex regulatory landscape.